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Mercedes-Benz Opens New Virtual Brand World In Second Life |
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I have a confession to make: while by no means a hardcore gamer, I have
been known to play the occasional video game. In fact, I own a Nintendo
Wii. Sure, maybe part of it was the fact that I bought a few Nintendo
shares last summer in anticipation of their new console launch (a fact
that has paid off quite nicely, I might add); but after playing it, I'd
be hard pressed to find anyone that denies the humor of seeing two adults
wildly swinging their Wii-motes during a round of Wii Tennis. As for
Second Life, however - that is an entirely different story. A virtual
world that allows users to 'design and shape their virtual environment
and fill it with life,' Second Life attempts to emulate real life via
'sophisticated 3D representations of objects and people.' Far more
exhaustive than any games I wish to partake in, that hasn't stopped
Mercedes from entering into Second Life, announcing the creation of a
'Virtual Brand World' that will allow the world's inhabitants the
ability to experience MB vehicles on a virtual test track. Read more
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