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Mercedes-Benz USA's Sales Drop 42.9 Percent In January 2009 |
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Like the herd of possessed swine cast off the cliff by Jesus Himself, so
too went the way of Mercedes-Benz USA's sales in January. They went
down. Down, down, down. Specifically, the U.S. division of the luxury
brand managed to achieve what some would have before considered
impossible – shipping exactly 42.9 percent fewer vehicles than they did
only a year ago. In total, MBUSA delivered 10,433, compared to 18,275
units in January 2008. What makes the decline even more interesting is
that this January marked the beginning of a U.S. advertising blitz for the
new GLK-Class, with television spots and print ads for the new SUV popping
up on a nearly daily basis. Even with the new ad bombardment, a quick
scan of the other top luxury automakers January figures reveals that MBUSA
outdid them all, with Lexus being the only brand coming close to Mercedes-
Benz USA's catastrophic decline (-37.7 percent). Read more
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